Why your Company should consider advertising in the AFF Families' Journal

The Journal is delivered FREE four times a year to over 60,000 Army families worldwide, and is the only magazine of its kind, written by Army families for Army families. It is the voice of the AFF, a vital channel of communication, a source of information, and a platform for voicing the concerns and interests of Army families.

The Journal is published quarterly for the AFF by Method Publishing, and has a print run of 64,000. The magazine was redesigned in 2009 to modernise its look and continues to evolve an identity which is positive, colourful and information-packed. The Journal's editorial independence ensures its credibility.

The Journal is financed by advertising. To advertise in the Journal, please contact our Advertising Manager, Jeanne Alker, at Method Publishing on: 01408 633871 Fax: 01408 633876 or email: j.alker@methodpublishing.co.uk  

Readership Profile:

• Approximately 60,000 Army families from all ranks and professions
• 100% adult readers are S-E Group ABC1C2
• 92% are in the age range 18-40 years
• 56% enjoy two earned incomes
• 25% of Army families are homeowners
• More than the average number of children
• Always in full employment
• Take at least six weeks holiday a year
• High disposable income
• Actively seek out travel, sports and leisure activities

Results from the 2008 Journal Readership survey

Our average reader has:

• been married nine years
• moved house five times
• is under 35 years old
• 92% have children, most of whom are under seven years old
• 47% of spouses were not working outside the home
• 91% live in Service Families Accommodation
• 61% do not own their own home

Basic Facts:

• First published as the Army Wives Journal in 1990 as a successor to Neighbours, becoming the Army Families Journal in 1996 and the AFF Families Journal in 2000.
• AFF, through the Journal Editor, retains independent editorial control of the magazine
• Funded by advertising
• Designed, printed and published by Method Publishing
• 64,000 copies distributed FREE to Army families worldwide and to MOD/Army and political and policy makers as well as various civilian contacts, Service charities and organisations with links to Army families and their way of life