Advertising in the Journal
Why your company should consider advertising in the AFF Families' Journal
The Journal is delivered free four times a year to 60,000 Army families worldwide, and is the only magazine of its kind - written by Army families for anyone with an interest in Army family life. It is the voice of the Army Families Federation, a vital channel of communication, a source of information, and a platform for voicing the concerns and interests of Army families. The aim of the Journal is to inform, entertain and communicate to all Army families and the parents and extended family members of soldiers.
The Journal is published quarterly for the AFF by Method Publishing, and has a print run of 64,000. The magazine was redesigned in 2011 to modernise its look and continues to evolve an identity which is positive, colourful and information-packed. The Journal's editorial independence ensures its credibility.
The Journal is financed by advertising. To advertise in the Journal, please contact our Advertising Manager, Jeanne Alker, at Method Publishing on: 01408 633871 Fax: 01408 633876 or email: j.alker@methodpublishing.co.uk
Readership Profile
- Approximately 60,000 Army families from all ranks and professions
- 100% adult readers are S-E Group ABC1C2
- 92% are in the age range 18-40 years
- 56% enjoy two earned incomes
- 25% of Army families are homeowners
- More than the average number of children
- Always in full employment
- Take at least six weeks holiday a year
- High disposable income
- Actively seek out travel, sports and leisure activities
Readership Survey
- been married nine years
- moved house five times
- is under 35 years old
- 92% have children, most of whom are under seven years old
- 47% of spouses were not working outside the home
- 91% live in Service Families Accommodation
- 61% do not own their own home
Basic Facts
- First published as the Army Wives Journal in 1990 as a successor to Neighbours, becoming the Army Families Journal in 1996 and the AFF Families Journal in 2000
- AFF, through the Journal Editor, retains independent editorial control of the magazine
- Funded by advertising
- Designed, printed and published by Method Publishing
- 64,000 copies distributed FREE to Army families worldwide and to MOD/Army and political and policy makers as well as various civilian contacts, Service charities and organisations with links to Army families and their way of life
